The Journal
Growth notes for founders who ship.
Playbooks, teardowns and case studies on Shopify growth, paid media, CRO and SEO. New posts every month.
CROJul 15, 20260 min read
The Product Page Framework: 12 Elements Every High-Converting PDP Needs
The 12-element framework we use to rebuild Shopify product pages that convert cold traffic at 3% and above.
#shopify#cro#product-page
GrowthMay 12, 20260 min read
The Shopify Growth Playbook: 7 Levers That Actually Move Revenue in 2026
The seven levers we pull on every Shopify store we scale, from CRO and paid media to lifecycle. No fluff, just what works right now.
#shopify#cro#paid-media