The Journal
Growth notes for founders who ship.
Playbooks, teardowns and case studies on Shopify growth, paid media, CRO and SEO. New posts every month.
Digital MarketingAug 2, 202611 min read
The Complete Guide to Digital Marketing for Small Businesses in 2026
A practical, no fluff guide to digital marketing for small businesses in 2026, covering SEO, Google Ads, web design, content, email, social, budgets and the metrics that actually matter.
#digital-marketing#small-business#seo
CROJul 15, 20261 min read
The Product Page Framework: 12 Elements Every High-Converting PDP Needs
The 12-element framework we use to rebuild Shopify product pages that convert cold traffic at 3% and above.
#shopify#cro#product-page
Paid MediaJun 4, 20261 min read
How We 3x'd Meta Ads ROAS Without Increasing Ad Spend
A breakdown of the exact restructure that took a DTC skincare brand from 1.4x to 4.2x blended ROAS in 90 days.
#meta-ads#roas#case-study
GrowthMay 12, 20261 min read
The Shopify Growth Playbook: 7 Levers That Actually Move Revenue in 2026
The seven levers we pull on every Shopify store we scale, from CRO and paid media to lifecycle. No fluff, just what works right now.
#shopify#cro#paid-media