Shopify marketing
Shopify growth without theme bloat or app sprawl
Shopify makes launching easy and scaling deceptive. Most stores plateau because of theme performance, collection structure and an app stack nobody audits, not because of the ad account.
What usually goes wrong
- Theme and app scripts pushing Core Web Vitals into failure
- Collections competing with each other for the same query
- Checkout and PDP friction hidden behind healthy looking traffic
Theme performance audit
Script by script review of what each app costs in load time and what it returns in revenue.
Collection strategy
A collection map that mirrors real search demand instead of internal merchandising habits.
Shopify specific SEO
Duplicate URL control, structured data and pagination handling native to the platform.
Channel mix
Google, Meta and email planned as one budget against store level contribution.
LCP
Storefront speed treated as a revenue lever
CVR
Conversion rate tracked by device and template
Repeat
Second order rate as the retention benchmark
Questions we get asked
Do you build Shopify stores as well as market them?
Yes. Design, theme development and ongoing growth can run under one engagement or separately.
Will you replace our apps?
Only where an app costs more in performance than it returns. We document the trade off before anything changes.
Do you handle Shopify Plus?
Yes, including checkout extensibility, multi store setups and B2B catalogues.