Franchises marketing
Multi location marketing without brand drift
Franchise marketing has two customers: the head office that owns the brand and the franchisee who needs local demand this month. Both have to be served by the same system.
What usually goes wrong
- Franchisees running conflicting campaigns against each other
- Brand consistency eroding location by location
- No central view of which locations are actually performing
Location page system
A templated but genuinely differentiated page per location, centrally governed.
Budget governance
Geo separated campaigns so locations stop bidding against one another.
Asset libraries
Approved creative and copy franchisees can deploy without breaking brand.
Central reporting
One dashboard covering every location with comparable metrics.
Per location
Cost per lead compared across the network
Compliance
Share of locations on approved assets
Coverage
Local search visibility by territory
Questions we get asked
Do you work with head office or franchisees?
Usually head office, delivering a system franchisees opt into. Direct franchisee work is possible too.
How do you stop locations competing?
Geo separation, shared negative lists and a single budget governance model.
Can locations still run local campaigns?
Yes, within an approved framework so brand and bidding stay controlled.