How We 3x'd Meta Ads ROAS Without Increasing Ad Spend
A breakdown of the exact restructure that took a DTC skincare brand from 1.4x to 4.2x blended ROAS in 90 days.
By Toheeb Abiodun
When we took over the account, the brand was spending $42k a month at a 1.4x blended ROAS. Ninety days later we were at 4.2x on the same spend. Here is what changed.
The diagnosis
Three campaigns, twelve ad sets, and every creative pointed at the homepage. Classic symptoms of a "boost every post" account.
The restructure
We consolidated to a single CBO prospecting campaign with three broad ad sets, a dynamic product retargeting campaign, and a testing campaign for new creative.
The creative system
Every week we ship three new statics and two UGC videos. Each concept is tagged so we can see which angle, hook, and format wins.
The results
- Blended ROAS: 1.4x to 4.2x
- CAC: $58 to $31
- New customer revenue: up 118%
The lesson isn't "consolidate campaigns", it's remove noise so the algorithm can find your buyer.
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