Benchmarks drawn from client programmes. Each one includes the method, because a number without a method is decoration.
312%
Average organic traffic growth across twelve month SEO programmes
3.1x
Median return on ad spend after account restructure
41%
Average lift in landing page conversion rate after testing
68%
Reduction in cost per qualified lead on paid search
A mid market retailer had thousands of products and almost no category visibility. Rebuilding collection architecture, fixing indexation and publishing buying guides moved non brand organic from a rounding error to the largest revenue channel.
Half the budget was being spent on terms that would have converted anyway. Segmenting brand from non brand, rebuilding match types and rewriting the negative strategy released budget into actual demand capture.
Splitting the catalogue by contribution margin and giving each tier its own asset group stopped low margin bestsellers absorbing the entire budget.
Sequenced tests on the hero, pricing clarity and form length, each shipped only after reaching significance, produced gains that held across quarters rather than a single lucky variant.
