Law Firms marketing
Case acquisition in the most competitive search market there is
Legal is among the most expensive verticals in paid search, which makes wasted spend expensive and organic visibility valuable. We build both with equal seriousness.
What usually goes wrong
- Cost per click that punishes any campaign structure mistake
- Enquiries outside your practice area or jurisdiction
- Content that cannot be published without compliance review
Practice area architecture
A page per genuine service and jurisdiction, structured to rank individually.
Intent segmented paid search
Tight match type and negative discipline so budget only meets qualified intent.
Authority content
Explainers and guidance that earn links and answer the questions clients ask first.
Intake measurement
Calls and forms tracked through to signed matters.
Cost per case
Reported against matter value, not per lead
Intake
Call answer and follow up speed monitored
Rankings
Practice area visibility by jurisdiction
Questions we get asked
Do you handle compliance review?
We draft with regulatory constraints in mind and route everything through your compliance process.
Is paid search viable at these click costs?
Only with disciplined structure and intake follow up. We will say so if the numbers do not work.
How long does legal SEO take?
Typically six to twelve months for competitive practice areas, faster for niche or local terms.