SEO resources
The checklists we actually use.
No gated downloads. These are the working checklists behind our audits and programmes.
Technical SEO checklist
- Confirm a single canonical version of every URL
- Check crawl budget against log file reality, not assumptions
- Validate structured data on templates, not one sample page
- Measure Core Web Vitals on field data, not lab scores
- Audit internal links from category to product depth
On page framework
- One page per genuine search intent, no overlap
- Title tag written for the query, not the brand
- H1 that matches what the page actually delivers
- Supporting subheadings covering the follow up questions
- An internal link to the next logical step in the journey
Content planning
- Map every target query to an existing or planned URL
- Separate informational from commercial intent
- Set a refresh date at publication, not after decay
- Assign an owner for accuracy review
- Track rankings by page, not by keyword list
Local visibility
- Primary and secondary categories chosen deliberately
- Services and attributes fully completed
- Location pages with genuine, non duplicated content
- A consistent review request process
- Grid based rank tracking rather than city averages